WhatsApp has silently rolled out the ability to tag people in group chats. This makes it impossible to avoid a conversation, even if it is muted! It is available for iOS and Android devices.
To tag a person, simply type in “@”, just as you would in Twitter. You will then see a list of contacts pop up on the screen. You can tag multiple people as well. The obvious benefit of this feature is to keep a conversation alive in a group chat with multiple contacts.
Privacy advocates had raised concerns that Facebook would start mining WhatsApp accounts for data. However, both the companies have maintained that WhatsApp would operate separately from the parent company and that its user data would not be shared without users’ consent.
WhatsApp has over one billion users globally, with a significant chunk coming from India. Facebook also runs photo-sharing platform, Instagram. “As part of the Facebook family of companies, WhatsApp receives information from, and shares information with, this family of companies. We may use the information we receive from them, and they may use the information we share with them to help operate, provide, improve, understand, customise, support, and market our services and their offerings,” the spokesperson said. He added this helps improve infrastructure and delivery systems, secure systems and fight spam, abuse, or infringement activities.